Entrepreneurship as Strategy

Entrepreneurship as Strategy

AngličtinaEbook
Meyer, G. Dale
SAGE PUBLICATIONS
EAN: 9781452264578
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The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision. This volume reviews the existing literature in the area of entrepreneurship strategy and includes chapters by six distinguished strategic management scholars: Kathleen M. Eisenhardt, Michael A. Hitt, Jay Barney, Raffi Amit, Grant Miles, and Arnold Cooper.
EAN 9781452264578
ISBN 1452264570
Typ produktu Ebook
Vydavateľ SAGE PUBLICATIONS
Dátum vydania 26. apríla 2000
Stránky 168
Jazyk English
Krajina Uruguay
Autori Heppard, Kurt A.; Meyer, G. Dale
Séria Entrepreneurship & the Management of Growing Enterprises