Business for Beginners

The For Beginners series is the place to start for curious minds who want to tackle life’s big ideas. It tackles the sorts of subjects that people can study in secondary school and university, that some educators think are too grown up or difficult to talk about with younger kids. We think they’re wrong! 

Dive into the world of business with this lively introduction, whether you want to be an entrepreneur or a smarter consumer. With bright, infographic pictures, it describes how to start your own business, manage your money and beat the competition and explains global supply chains and interest rates. Includes links to websites to find out more.

Contents:

What is a business?
Why do we need businesses?
Business is everywhere
Why set up a business?

Chapter 1: How to start a business
Do you want to start a business? Here are the basics you need to get stuck in: think up business ides, testing them, sussing out your competition, and raising the money you need to start.

Chapter 2: How to sell your stuff
Raring to go? Now you need to answer these questions: where should your goods or services be on sale? How much should you charge? And how do you persuade people to buy them?

Chapter 3: Keeping track of money
How do businesses make sure they spend less money than they make? Why do you need to pay taxes? And why do some businesses fail?

Chapter 4: People in business
Here's where to find out who does what in business. Read about what makes a good leader, how leaders get the best out of their employees, and how businesses can affect consumers and communities.

Chapter 5: Making a product
How do you make something that is high quality, without it costing too much? How do businesses satisfy customers and protect the environment at the same time?

Chapter 6: Growing the business
Bigger is better, isn't it? But how do you grow your business? And can a business ever get too big?

Chapter 7: The bigger picture
All businesses are affected by the world around them. Find out about the economy and interest rates and how they affect business. Discover how governments support and control businesses, and the impact of new technology.

What now?

Glossary
Index
Usborne Quicklinks
Acknowledgements