Methods and Tools for Creative Competitive Intelligence

Methods and Tools for Creative Competitive Intelligence

AngličtinaPevná väzba
Goria, Stéphane
ISTE Ltd and John Wiley & Sons Inc
EAN: 9781786301635
Na objednávku
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183,96 €
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Podrobné informácie

"Creative competitive intelligence" is an information-seeking and monitoring activity of an information environment for the purpose of creativity and innovation. It involves the process leading up to the development of an informational supply adapted to the inspiration of creative or innovative personnel.

This dynamic aims for the recognition of novelties (ideas, products, technologies, etc.), the identification of new players in the world of creation and innovation, and the identification of forgotten or neglected developmental paths.

This book is aimed at readers who already have some experience of innovation and who are now looking for new ways to discover new products under development, anticipate the design of future products, identify unexplored tracks of inventions, develop and analyze innovation strategies, or recognize the emergence of budding artists.

EAN 9781786301635
ISBN 1786301636
Typ produktu Pevná väzba
Vydavateľ ISTE Ltd and John Wiley & Sons Inc
Dátum vydania 23. mája 2017
Stránky 272
Jazyk English
Rozmery 239 x 163 x 20
Krajina United Kingdom
Čitatelia Professional & Scholarly
Autori Goria, Stephane
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