Customer-Centricity in Organized Retailing

Customer-Centricity in Organized Retailing

AngličtinaPevná väzbaTlač na objednávku
Dash Manoj Kumar
Springer Verlag, Singapore
EAN: 9789811935923
Tlač na objednávku
Predpokladané dodanie v utorok, 3. decembra 2024
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Podrobné informácie

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.

This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.


EAN 9789811935923
ISBN 9811935920
Typ produktu Pevná väzba
Vydavateľ Springer Verlag, Singapore
Dátum vydania 27. júna 2023
Stránky 175
Jazyk English
Rozmery 210 x 148
Krajina Singapore
Čitatelia Professional & Scholarly
Autori Bhattacharyya, Jishnu; Dash Manoj Kumar; Sahu, Manash Kumar; Sakshi, Shivam
Ilustrácie 14 Illustrations, color; 3 Illustrations, black and white; XVIII, 175 p. 17 illus., 14 illus. in color.
Edícia 1st ed. 2023