Securing the MRAP

Securing the MRAP

AngličtinaPevná väzbaTlač na objednávku
Hasik James
Texas A & M University Press
EAN: 9781623499426
Tlač na objednávku
Predpokladané dodanie v pondelok, 8. júla 2024
75,15 €
Bežná cena: 83,50 €
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Podrobné informácie

Dwight D. Eisenhower once quipped, 'You will not find it difficult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics'. Military acquisition and procurement - that is, how a nation manages investments, technologies, programs, and support - is critical to wartime success or failure. When unexpected battlefield problems arise, how do the government, the military, and industry work together to ensure effective solutions?

During the American counterinsurgent campaign in Iraq, the improvised explosive device emerged as a disruptive and devastating threat. As Humvees, and their occupants, were ripped apart by IEDs, it was clear that new solutions had to be found. These solutions already existed but had not been procured, highlighting the need for more effective marketing to the military by industry. The ultimate successful response - the mine-resistant, ambush-protected vehicle, or MRAP - required years of entrepreneurial marketing by the defense industry.

In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority. Hasik traces the story of the MRAP from the early 1970s to the future of mine-resistant vehicles on the battlefields of tomorrow.

An important contribution to the seemingly disparate fields of marketing and defence policy, Securing the MRAP is an eye-opening revelation to defence industrialists, military officers, and government officials who want to understand how to avoid another IED-Humvee debacle.

EAN 9781623499426
ISBN 1623499429
Typ produktu Pevná väzba
Vydavateľ Texas A & M University Press
Dátum vydania 30. augusta 2021
Stránky 320
Jazyk English
Rozmery 229 x 152
Krajina United States
Autori Hasik James
Ilustrácie 24 black & white photos, Chart
Séria Williams-Ford Texas A&M University Military History Series