Going Negative

Going Negative

EnglishEbook
Iyengar, Shanto
Free Press
EAN: 9781439118757
Available online
€17.08
pc

Detailed information

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
EAN 9781439118757
ISBN 1439118752
Binding Ebook
Publisher Free Press
Publication date May 11, 2010
Language English
Country Uruguay
Authors Ansolabehere, Stephen; Iyengar, Shanto
Manufacturer information
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