English
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Society & social sciences
Politics & government
Political structure & processes
Elections & referenda
Going Negative

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Going Negative

EnglishPaperback / softback
Iyengar Shanto
Simon & Schuster
EAN: 9780684837116
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Detailed information

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
EAN 9780684837116
ISBN 0684837110
Binding Paperback / softback
Publisher Simon & Schuster
Publication date October 7, 1997
Pages 256
Language English
Dimensions 234 x 156 x 18
Country United States
Readership Professional & Scholarly
Authors Ansolabehere Stephen; Iyengar Shanto
Manufacturer information
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