Auditing Organizational Communication

Auditing Organizational Communication

AngličtinaEbook
Taylor and Francis
EAN: 9781134122059
Dostupné online
98,41 €
Bežná cena: 109,35 €
Zľava 10 %
ks

Podrobné informácie

Auditing Organizational Communication is a thoroughly revised and updated new edition of the successful Handbook of Communication Audits for Organizations, which has established itself as a core text in the field of organizational communication. Research studies consistently show the importance of effective communication for business success. They also underscore the necessity for organizations to put in place validated techniques to enable them to systematically measure and monitor their communications. This Handbook equips readers with the vital analytic tools required to conduct such assessments.Owen Hargie, Dennis Tourish and distinguished contributors drawn from both industry and academia:provide a comprehensive analysis of research, theory and practice pertaining to the communication audit approachreview the main options confronting organizations embarking on auditdiscuss the merits and demerits of the approaches availableprovide case studies of the communication audit process in actionillustrate how findings can be interpreted so that suitable recommendations can be framedoutline how reports emanating from such audits should be constructed.This second edition arrives at a time of considerable growing interest in the area. A large volume of research has been published since the last edition of the book, and the text has been comprehensively updated by reviewing this wealth of data. In addition, new chapters on social network analysis and auditing the communication revolution have been added, together with new case study chapters illustrating audits in action.
EAN 9781134122059
ISBN 1134122055
Typ produktu Ebook
Vydavateľ Taylor and Francis
Dátum vydania 19. marca 2009
Stránky 520
Jazyk English
Krajina Uruguay
Editori Hargie, Owen; Tourish, Dennis