Sport Communication

Sport Communication

AngličtinaMäkká väzbaTlač na objednávku
Onwumechili Chuka
Taylor & Francis Ltd
EAN: 9781138281875
Tlač na objednávku
Predpokladané dodanie vo štvrtok, 2. mája 2024
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Podrobné informácie

Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication.

Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media.

Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.

EAN 9781138281875
ISBN 1138281875
Typ produktu Mäkká väzba
Vydavateľ Taylor & Francis Ltd
Dátum vydania 14. septembra 2017
Stránky 374
Jazyk English
Rozmery 246 x 174
Krajina United Kingdom
Čitatelia Postgraduate, Research & Scholarly
Autori Onwumechili Chuka
Ilustrácie 4 Tables, black and white; 27 Halftones, black and white; 31 Illustrations, black and white