Strategic Tendering for Professional Services

Strategic Tendering for Professional Services

AngličtinaMäkká väzba
Fuller Matthew
Kogan Page Ltd
EAN: 9780749478513
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WINNER: Business Book Awards 2018 - Selling the Dream Category Competitive bidding for work is a long-established aspect of business within the professional services and consulting sector. For many markets, pitching has become a critical element of both attracting and retaining business. Combating clients' demands and intense competition, firms that want to win and retain business need business development and marketing teams that are experts in creating compelling proposals. Strategic Tendering for Professional Services offers a masterclass in improving your pitching skills and processes. Drawing on insights from current pitch and proposal professionals and client-side procurement teams, Strategic Tendering for Professional Services provides end-to-end best practice guidance. From the crucial decision of which request-for-proposals (RFPs) to respond to, right through to the all-important face-to-face presentation and post-pitch follow-up, this practical handbook leads readers through all stages of the process on best practice and strategies for success. Packed with practical features to help readers put guidance into practice, Strategic Tendering for Professional Services also supports business-wide improvement with a clear analysis of the processes and systems available to support pitch assembly and reporting. Whether you are a bid and proposal professional looking for extra tools, a business development or marketing manager providing support and expertise to partners, or a professional wanting to improve pitching skills, this book will be key to winning opportunities that will set the firm apart.
EAN 9780749478513
ISBN 0749478519
Typ produktu Mäkká väzba
Vydavateľ Kogan Page Ltd
Dátum vydania 3. marca 2017
Stránky 208
Jazyk English
Rozmery 234 x 156 x 12
Krajina United Kingdom
Čitatelia Professional & Scholarly
Autori Fuller Matthew; Nightingale Tim
Edícia 1. Aufl.