Maximizing Commerce and Marketing Strategies through Micro-Blogging

Maximizing Commerce and Marketing Strategies through Micro-Blogging

AngličtinaPevná väzbaTlač na objednávku
Idea Group,U.S.
EAN: 9781466684089
Tlač na objednávku
Predpokladané dodanie v pondelok, 6. mája 2024
417,91 €
Bežná cena: 464,35 €
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Podrobné informácie

The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy.

Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
EAN 9781466684089
ISBN 1466684089
Typ produktu Pevná väzba
Vydavateľ Idea Group,U.S.
Dátum vydania 30. júna 2015
Stránky 354
Jazyk English
Rozmery 229 x 152
Krajina United States
Čitatelia Professional & Scholarly
Séria Advances in Marketing, Customer Relationship Management, and E-Services