This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.

EAN

9780415207874

ISBN

0415207878

Typ produktu

Paperback / softback

Vydavateľ

Taylor & Francis Ltd

Dátum vydania

07.12.2000

Stránky

256

Jazyk

English

Krajina

United Kingdom

Čitatelia

Postgraduate, Research & Scholarly

Autori

Royle, Tony

Séria

Routledge Studies in Employment Relations

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Working for McDonald's in Europe The Unequal Struggle

Working for McDonald's in Europe The Unequal Struggle

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