Graphic Design as Communication

Graphic Design as Communication

AngličtinaMäkká väzbaTlač na objednávku
Barnard, Malcolm
Taylor & Francis Ltd
EAN: 9780415278133
Tlač na objednávku
Predpokladané dodanie vo štvrtok, 2. mája 2024
29,87 €
Bežná cena: 33,19 €
Zľava 10 %
ks
Chcete tento titul ešte dnes?
kníhkupectvo Megabooks Banská Bystrica
nie je dostupné
kníhkupectvo Megabooks Bratislava
nie je dostupné
kníhkupectvo Megabooks Košice
nie je dostupné

Podrobné informácie

What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.

EAN 9780415278133
ISBN 0415278139
Typ produktu Mäkká väzba
Vydavateľ Taylor & Francis Ltd
Dátum vydania 26. januára 2005
Stránky 208
Jazyk English
Rozmery 234 x 156
Krajina United Kingdom
Autori Barnard, Malcolm
Ilustrácie 7 Line drawings, black and white; 24 Illustrations, black and white