Managing (e)Business Transformation

Managing (e)Business Transformation

AngličtinaPevná väzbaTlač na objednávku
Farhoomand Ali
Bloomsbury Publishing PLC
EAN: 9781403944375
Tlač na objednávku
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Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/farhoomand/index.asp
EAN 9781403944375
ISBN 1403944377
Typ produktu Pevná väzba
Vydavateľ Bloomsbury Publishing PLC
Dátum vydania 26. augusta 2004
Stránky 461
Jazyk English
Rozmery 246 x 189
Krajina United Kingdom
Čitatelia Professional & Scholarly
Autori Farhoomand Ali; Gable, Guy; Khan Shamza; Markus M. Lynne
Ilustrácie XVI, 461 p.
Edícia New ed