Technology, Business and the Market

Technology, Business and the Market

AngličtinaPevná väzbaTlač na objednávku
Sheldrake John S.
Taylor & Francis Ltd
EAN: 9781409454557
Tlač na objednávku
Predpokladané dodanie v utorok, 30. apríla 2024
132,81 €
Bežná cena: 147,57 €
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Podrobné informácie

John Sheldrake’s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products. Using case studies, Technology, Business and the Market explores the impact of new materials, techniques and technologies, and looks at the links between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing. The author examines the ways in which scientific endeavour is conditioned and even distorted by contextual issues such as finance and fashion. This demonstration of the synthesis of technology, business and the market has relevance for students, practitioners and policy makers in established and emerging markets.
EAN 9781409454557
ISBN 140945455X
Typ produktu Pevná väzba
Vydavateľ Taylor & Francis Ltd
Dátum vydania 12. júna 2014
Stránky 112
Jazyk English
Rozmery 234 x 156
Krajina United Kingdom
Čitatelia Postgraduate, Research & Scholarly
Autori Sheldrake John S.