Public Health Communication: Science & Practice

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Public Health Communication: Science and Practice provides a comprehensive overview of how to effectively plan, implement, and evaluate public health communication interventions.

Written in a clear and accessible style, this book:

• reviews the social marketing and ecological approaches to health promotion.
• examines multiple theoretical perspectives including the health belief model, social cognitive theory, the extended parallel process model, the reasoned action approach, and the transtheoretical model. 
• explains how to measure key theoretical construct reliably and validly.
• summarizes results from seminal meta-analyses, with an emphasis on when various theories and techniques work best.
• describes how to collect qualitative and quantitative data using individual and focus group interviews, survey research, and practical experimental design.
• connects theory, research, and practice using real-world examples with which readers can easily identify. 

Public Health Communication: Science and Practice is an excellent text for advanced undergraduate or graduate classes across a range of disciplines, and a valuable resource for practitioners and researchers interested in changing health behavior.