Media in Active Citizenship

Gambishi, Joyce; LAP Lambert Academic Publishing;
Media in Active Citizenship
Tlač na objednávku

Media in Active Citizenship

Gambishi, Joyce; LAP Lambert Academic Publishing;
Kniha
61,58 €
Tlač na objednávku
Predpokladané dodanie v piatok, 15. novembra 2019
61,58 € s DPH
Ušetríte 10,87 € 72,45 € (-15%)
Pridať do košíka
There are increasing rates in passive citizenship and deterioration on patriotism among citizens (especially in rural areas). Despite major efforts that have been taken in educating societies in Tanzania active citizenship is declining. Media organizations whether electronic or print have the responsibility to sensitize people on citizenship matters. This is because media is powerful in persuasion and can influence people effectively if used creatively. This book is analyzing Media coverage on active citizenship. It sought to find out the extent of media coverage and its influence to people towards active citizenship. The main objective of media in active citizenship is to stimulate media to increase infotainment educational programs that entice people to listen and be part of sharing their responsibility and accountability to societies in Tanzania. The major theories in this book are social responsibility and users' gratification which express how media perform for public interest and consumers' satisfaction of the media messages. These theories link the media responsibility to the society and meeting satisfaction of people in order to persuade people towards intended goal.
EAN
9783659115615
ISBN
3659115614
Typ produktu
Paperback / softback
Vydavateľ
LAP Lambert Academic Publishing
Stránky
52
Jazyk
English
Čitatelia
General
Autori
Gambishi, Joyce
Edícia
Aufl.
PRODUCT UPDATE
13 339 797
kníh
2 428 502
e-kníh
Práve toľko titulov máme v ponuke
Osobný odber zdarma v Bratislave, Banskej Bystrici a Košiciach
Doprava nad 50 Eur zdarma
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