Will You Be Having a Masculine, Feminine, or Ambiguous Drink Today?

LaCoursiere, Justin; LAP Lambert Academic Publishing;
Will You Be Having a Masculine, Feminine, or Ambiguous Drink Today?
Tlač na objednávku

Will You Be Having a Masculine, Feminine, or Ambiguous Drink Today?

LaCoursiere, Justin; LAP Lambert Academic Publishing;
Kniha
47,37 €
Tlač na objednávku
Predpokladané dodanie v piatok, 26. februára 2021
47,37 € s DPH
Ušetríte 8,36 € 55,73 € (-15%)
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This cross-disciplinary study explores gender performance through beverage consumption, comparing alcoholic versus coffee-based beverages. Looking at beverages as a gendered text and the ordering of beverages as a gendered activity, this research reports on the ways people comply with or defy societal expectations based on observations complemented by the analysis of print and video advertisements; the assumption is that marketing campaigns gender coffee and alcoholic beverages. Bars, Cafés, consumers, and advertisements all play a role in gendering beverages as girly or macho. Various communication theories are taken into consideration throughout this research to aid in drawing conclusions about the complexities behind the frequently accepted idea of gender being separated into specific and mutually exclusive masculine, feminine, and ambiguous categories. This study examines gender to assist in addressing concerns where people have gender-related questions. Recognizing gender as a performance allows for the assessment of truths and falsehoods behind gender stereotypes, helping to establish a better understanding of gender by using the everyday activity of beverage consumption.
EAN
9783659483882
ISBN
3659483885
Typ produktu
Paperback / softback
Vydavateľ
LAP Lambert Academic Publishing
Stránky
56
Jazyk
English
Rozmery
220 x 150
Čitatelia
General
Autori
LaCoursiere, Justin
PRODUCT UPDATE
14 968 884
kníh
2 897 369
e-kníh
Práve toľko titulov máme v ponuke
Osobný odber zdarma v Bratislave, Banskej Bystrici a Košiciach
Doprava nad 50 Eur zdarma
Knihy z celeho sveta
Najväčšia knižná ponuka na slovenskom internete

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