Consumer Psychology A Life Span Developmental Approach

Young, Brian M.; Springer, Berlin;
Consumer Psychology A Life Span Developmental Approach

Consumer Psychology A Life Span Developmental Approach

Young, Brian M.; Springer, Berlin;
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This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people's natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children's understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson's life stages chapters continue on to adulthood, the mid-life 'crisis' and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer.
EAN
9783319909103
ISBN
331990910X
Typ produktu
Hardback
Vydavateľ
Springer, Berlin
Stránky
354
Jazyk
English
Rozmery
213 x 156 x 26
Čitatelia
General
Autori
Young, Brian M.
Ilustrácie
13 SW-Abb.
Edícia
1st ed. 2018
PRODUCT UPDATE
Súvisiace produkty
12 183 072
kníh
2 168 200
e-kníh
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