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Consumer Psychology A Life Span Developmental Approach
Consumer Psychology A Life Span Developmental Approach
Predpokladané dodanie v pondelok, 07. januára 2019
Ušetríte 12,21 €
81,38 €
(-15%)
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This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children's understanding of advertising and marketing, teen and youth identities and their consumption tastes.
EAN
9783319909103
ISBN
331990910X
Typ produktu
Hardback
Vydavateľ
Springer International Publishing AG
Dátum vydania
16.07.2018
Stránky
354
Jazyk
English
Rozmery
210 x 148
Krajina
Switzerland
Čitatelia
General
Autori
Young, Brian M.
Ilustrácie
XII, 354 p.
Edícia
1st ed. 2018
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