Handbook of Media Audiences | Megabooks SK

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Handbook of Media Audiences

EnglishPaperback / softback

John Wiley and Sons Ltd

EAN: 9781118721391

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Detailed information

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

Details the study of audiences and how it is changing in relation to digital media
Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
Includes contributions from some of the most outstanding international scholars in the field

EAN 9781118721391

ISBN 111872139X

Binding Paperback / softback

Publisher John Wiley and Sons Ltd

Publication date November 22, 2013

Pages 560

Language English

Dimensions 244 x 170 x 31

Country United States

Readership Professional & Scholarly

Editors Nightingale Virginia

Edition 1. Auflage

Series Global Handbooks in Media and Communication Research

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24,870,276 books and 3,656,452 eBooks currently available

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for purchases over € 50

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© 2022 Megabooks SK spol. s r.o. - foreign literature. Exclusive distributor of Oxford University Press

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